BLACK FRIDAY SALES YEAR-END SHOPPING SPREE
ONLINE BLACK FRIDAY SALES YEAR-END SHOPPING SPREE: SPEND YOUR MONEY, NOT INFORMATION
Indian e-commerce is seeing the festive boom since Diwali. Major players like Amazon and Flipkart had their Big Billion Day sale and Great Indian Festival sale generating an increase in their gross sales.
Meanwhile, in the US, online Black Friday sales exceeded $3 billion in 2016 for the first time in history. Unfortunately, this shift towards online buying and internet transactions have made way for security threat actors over the last few years, to steal personal information. Now more than ever we need to make sure that all of our personal information is protected from attacks.
A recent study found that despite 92 percent of UK citizens and 91 percent of US citizens being aware of the dangers of online, many still fall for phishing scams and fake promotional emails.
During the peak festive season, with all the schemes and discounts going around for online shopping, there is an increased risk of fraudulent activities. It seems apparent that the public needs to begin taking stronger actions to protect their devices online. This is more than making sure not to click on dodgy links. People must be sure their passwords are strong and protected, with two-step verification. A good antivirus is needed and ideally software that can detect internet traffic effectively.
And it is not just consumers under threat. The threat against retailers is just as likely and can have serious adverse effects on the consumer. Back in September of 2017, the US Company Equifax was hacked and the details of 44 million Brits and 143 million Americans were stolen. Many of the consumers in this instance were not even aware that Equifax had their details, so there was nothing they could have done.
Companies and retailers have access to their customers’ sensitive information it is their duty to make sure that it stays safe. Retailers, in particular, are at significant risk, especially those with a large online presence.
Last year the world was hit with the Mirai botnet, which was used to launch the largest scale DDoS attack in history. Thanks to this, companies have been taking extra steps throughout 2017 to make sure this does not happen again by using effective DDoS mitigation that will separate all incoming traffic to discern the humans from the bots.
Making sure to have an emergency response plan while making good use of anti-DDoS technology is important, as attacks will always come out of nowhere and reacting in an efficient manner is key.
Malware is also a significant threat and by always inspecting encrypted traffic as it comes in you should be able to catch that malware before it takes hold. The most dangerous pieces of malware often use encryption to hide from all kinds of security systems, which has left countless companies vulnerable to attack. Many solutions out there are out of date and simply cannot detect the malware.
It is important to make sure that you always have the most up-to-date and powerful protection on your network for the best defence.
High-quality security is required but it does not need to be perfect. The protection on the network just needs to be difficult enough that hackers will not even bother and attempt to find a different route around, often hitting “soft targets” instead. This will allow the IT security to be notified of the attack before any actual damage is done and then deal with it before it becomes a bigger threat.
Many large corporations, such as banks, already do this and retailers need to make sure they are doing the same.
Retailers are expected to receive a large amount of traffic over this year-end sale season and there are many solutions out there to choose from that can help manage it all.
It is important for retailers to make sure that their data protection is up to date. It’s equally important that consumers are aware of the data they are handing over and who they are handing that data to.
In the end, this is a time for spending and gift buying, but you need to make sure that you are always aware of what you are spending. Sometimes it ends up being more than just money.